Meta.
Designing integrity for 4 billion users under regulatory pressure.
Meta's integrity work protects 4 billion people. I led design across Facebook, Instagram, Messenger and Threads to reduce harm, give people transparency and control over their accounts, and meet 10 new regulations in one year.
- Role
- Design lead, player/coach
- Responsible for
- Strategy, Quality, Craft
- Scope
- Date
- 2022–2025
Reporting
Help 36 billion reports a year reach the right category, without breaking compliance.
Redesigned reporting flow across Facebook, Instagram, Threads, and Messenger.
Enforcement
Enforce 47 billion actions a year consistently, and help users get back on track.
Short term: one product system, so new regulations ship in 4 days instead of 8 weeks.
Long term: the same system, rebuilt on Meta's design system.
Account standing
Help users understand where they stand before they cross a line.
A unified Account Health surface across apps.
Impact
- $10B
- in potential regulatory fines avoided
- 20% → 80%
- Reporting accuracy
- 45% → 98%
- User notification on enforcement actions
- +10%
- Sentiment toward enforcement actions
