Meta.
Designing integrity for 4 billion users under regulatory pressure.
Role
Design lead, player/coach
Responsible for
Strategy, Quality, Craft
Team
Integrity
Scope
Overview
Context
Strategy
Three workstreams on one product system, scaling across apps. Every workstream had a short-term solution we shipped and a long-term direction we kept designing toward. The throughline: user-readable surfaces, not lawyer-shaped ones.
Impact
$10B in regulatory cost avoided
Reporting accuracy: 20% to 80%
User notification on enforcement actions: 45% to 98%
Sentiment toward enforcement actions: +10%
Enforcement
Apply 47 billion actions a year consistently, and help users recover.
Short-term: a full-stack product system. New regulations shipped in 4 days instead of 8 weeks.
Long-term: the same system, rebuilt on the Meta design system.
Reporting
Help 36 billion reports a year reach the right category, without breaking compliance.
Redesigned reporting flow across Facebook, Instagram, Threads, and Messenger.
Account standing
Help users understand where they stand before they cross a line.
A unified Account Health surface across apps.
