About.
I'm a principal product designer with 18+ years across agencies, startups, and FAANG. I've worked at every level from IC to VP. I'm back at IC because that's where I do my strongest work.
3 career acts.
01
Design Agencies
Built the foundation: craft, visual design, and quality standards. Led web departments at two agencies, shipping brand and digital work for clients where the bar was set by the craft itself.
02
Startups
At Stack Overflow, helped the company scale and cross the chasm from developer-loved product to enterprise business. Learned to navigate ambiguity, make decisions with limited data, and ship fast.
03
At Scale
Led design across complex products and orgs at Meta, Shopify, and Riot Games, shaping product direction and raising the craft bar at scale.
Point of view.
People and business are one problem.
Design that solves people problems without moving the business misses half the job. Part of the work is being a change agent, improving the company's ROI on design.
Execution is cheaper, taste isn't.
Anyone can ship now. Knowing what's worth shipping is harder, and that's where the highest-leverage decisions get made.
Data-informed, not data-driven.
Use data where it sharpens the decision. When the data isn't there, design the vision anyway. Waiting for certainty is how teams stall.
Craft is a judgment call.
Push the bar on the customer journeys that matter most. Accept pragmatic trade-offs on the ones that don't. Knowing which is which is part of the work.
Coding roots.
How I work.
I’m most useful when the problem is still taking shape. I'm often brought in when a team needs clarity, stronger product thinking, or a better way to work through complexity.
I spot patterns: friction in the product, gaps in decision-making, ways a team could work more effectively.
This shows up most visibly in design crits, product reviews, and early-stage scoping.